Formation of the Regional Marketing Strategy for the Modern Transformation of Public Administration

Abstract

The article examines the essence and tasks of regional marketing in the modern transformation of public administration. The main groups of regional marketing strategies are characterized: image marketing, attractiveness marketing, population marketing, infrastructure marketing; there is high competition. The importance of forming the region's marketing strategy in the context of international globalization and hyper circulation of the digital and information environment is noted. An algorithm for assessing the competitiveness of a region is presented, and a process model of the mechanism for implementing a regional marketing strategy is considered.