Mediadeterminism and its reflexes at the lexical level

Abstract

From the perspective of media determinism, an array of innovative vocabulary, including a media component, has been studied. The scope of the media concept has been explained - from the narrow, as information transmission channels transmitting information, to the expanded, as an environment of mediatized spheres of public life - economics, politics, education, medicine, etc. All of the above is a necessary condition for the conflict-free existence of modern man in the sociosystem. The initial meaning expresses both the instrumental and technological role of media and the expanded meaning expresses the social context of their functioning. It indicates that under the influence of extralingual factors, in particular media determinism, a process of neo-semanticism has occurred, updating and expanding the meaning of the word media. A selection of lexemes with a media component has been made using Ukrainian lexicographic sources, scientific works, as well as monitoring of the Ukrainian Internet sector. At the beginning of April 2023, its total quantity included 425 units. It has been proven that the integral corpus of lexical innovations is an open dynamic system, which is constantly updated under the influence of media technologies. The activity of the media component in derivational processes, its mobility in the structure of complex words, and partial belonging have been analyzed and visualized. As a reaction to social mediatization, the intensification of individual word creation has been noted, along with the fashion for media determinism in the categories of institutions, organizations, and events.